Macy’s on Business Innovation
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Business of Fashion

Macy’s Expertise in Business

Terry Lundgren

Macy’s has a long history of business innovation, and we’re constantly building on that foundation, investing in talent, technology and marketing to surprise and delight customers with unique and interesting fashion merchandise, no matter how they want to shop – in store, online, or via mobile. The Macy’s experience is omnichannel, and we’ve developed systems and processes to access our vast inventory in stores and fulfillment centers across the country, ensuring we can fulfill the needs of each customer regardless of location.

We continue to experiment with a wide range of new technologies, both in store and online, to improve the customer shopping experience. Our websites and mobile apps have continued to improve, becoming more robust with merchandise offerings, content, and functionality. Fulfillment capabilities are explanding with national availability of Buy Online Pick Up in Store and Same Day Delivery in an increasing number of markets at Macy’s and Bloomingdale’s. In 2015, we opened our fifth direct-to-consumer fulfillment megacenter, a 1.3 million square foot facility in Tulsa, Oklahoma. Our fulfillment centers enable the rapid, efficient distribution of good to customers regardless of where they’re shopping: in stores, online or via mobile devices. We’ve developed systems and processes to access Macy’s vast inventory across the country to fulfill the needs of each customer no matter where he or she is located.

Macy’s clearance and off-price strategies have made it easier to shop at a discount, giving customers more reasons to visit our stores, while also attracting new customers. In 2015, we launched Macy's Backstage - a new off-price business. Merchandise includes clearance goods from Macy’s stores, as well as special buys from well-recognized fashion brands – all at exceptionally great values, often between 20 percent to 80 percent off of original and comparable prices for similar merchandise. In 2016, we continued to open Macy’s Backstage off-price store locations inside Macy’s stores, which will remain a focus moving forward.

Macy’s is recognized as a retail industry leader in developing private brand merchandise that differentiates the assortments in our stores and delivers exceptional value to the customer. Merchandise for each private brand, available “Only at Macy’s,” is developed to appeal to a certain customer lifestyle and is supported with marketing programs that create a precisely defined image. Macy’s also develops private label goods to meet specific customer needs and to fill gaps in the assortment.

Diversity is at the core of Macy’s, Inc.’s approach to doing business. It touches all areas of our company. We expect our associates, our advertising and in-store presentations, and the companies with which we do business to mirror the diverse multicultural marketplace we serve.

The Workshop at Macy’s, our company’s first business development program, was launched in 2011 to foster growth in the next generation of minority- and women-owned merchandise suppliers.