About

Alex Woo

Alex Woo talks about what she learned from her Workshop experience, saying “It’s like a mini-MBA class!”

Terry Lundgren

Born and raised in New York City, Alex Woo embodies the spirit and passion of a true New Yorker. With her showroom and workshop located in the heart of Rockefeller Center and an eponymous collection of jewelry, Alex has since become one of the most recognized and coveted jewelers among a new generation of designers.

Woo has been designing jewelry for over a decade to much acclaim and success. With her father, a master bench jeweler, serving as her mentor, Woo has grown up learning an appreciation for gems, precious metals and fine craftsmanship.

From winning the grand prize at the Women’s Jewelry Association’s national design competition to being awarded one of the most prestigious accolades in the industry by experts from the JCK Design Center, her distinctive design sensibilities began at an early age.

Starting at the innovative Little Red School House and LaGuardia High School of Music and Art to refining her artistic vision at Cornell University, the American University of Paris and Parsons School of Design, Woo creates jewelry that reflects life through design and imagines fashion that is both personal and timeless.

Woo delicately balances the trendy “must have” and the classic into sleek and stylish eco-friendly designs that evoke the bold strength of today’s women, while keeping intact their natural femininity. She draws inspiration from her travels around the world and admits her most creative moments are found in new locations that she visits.

As a direct result, Alex Woo has attracted an established client list of fashion editors, stylists, trendsetters and celebrities, and was selected as one of Crain’s Business’s “40 Under 40” rising stars and successful people in New York.

Learn more on the Alex Woo website.